Last week , we had a demo of theTV godboxwe report on last summer by Building B — now Sezmi . If anything , their claims have actually engender bolder : They ’re promising the “ first complete TV 2.0 answer ” that rolls up traditional TV with movies , on - demand , DVR and internet video , all present seamlessly to viewers . That ’s a tall purchase order , and moreover , an super complicated one .
https://gizmodo.com/building-b-promises-the-one-true-set-top-box-without-w-291352
permit ’s start with the setup . They ’re getting content to you in three way . The Brobdingnagian absolute majority of TV viewing is of the major broadcast networks : ABC , NBC , CBS , Fox . Happily , they ’re spread for free over the public DTV waves . That subwoofer looking affair ? That ’s a DTV receiver for that pick up all of those broadcasts . secondly , they ’re do work on content deals with line channel , which be delivered via secret program ( via satellite , actually ) that your receiver also picks up . The terminal leg is video deport over broadband , to the box , which is also a DVR with a TB of storage : Some of the broadband pipe will be used for the cable content ( depending on the loading vs. individual programme ) , but it ’s also the pipework for YouTube and last video obviously .
Ideally , you wo n’t know ( or worry ) about where the contentedness is coming from . One of the big things they ’re pushing , which I do n’t know people will be able to swallow is the idea of personal portals over channels . Basically , it ’ll determine your screening habits and create what are fundamentally smart playlists of content , draw from broadcast , cable television stored depicted object and internet video , all meshed together — kind of like TiVo on World Wide Web 2.0 crack , since it has a television Guide menu with a list and times of shows and whatnot as well , but decentralise from the channel metaphor . Each person in the house has their own button on the top of the remote and it ’ll throw to customized programming for them . The web 2.0 byplay come up in not only with the well out video stuff , but you could recommend shows and substance to other users . Channels can also have their own portals , kind of like hyper web pages oriented around their show and on need television content . ( It ’s in this horse sense that it wants to kill TV as you know it . )
Of course , contextual advert are part of the personalization shebang , but I thought they were done well , and at this point , it ’s part and package of anything of that nature . Plus , the ad combined the whole freeness of the broadcast web over the public DTV Wave equal cheapness — purportedly half the monthly rate of cable , though they would n’t get more specific than that .
All of that sound ( sorta ) neat in theory , but for one , I think it ’s too complicated for the average consumer , in the good sense that they ’re still pretty ground on the duct metaphor . Ironically it ’s the non - attached , non - HD - fanatic that they ’re target here — your aunt and uncle , peradventure not your grannie . I do n’t know if they ’ll prick .
The other effect is more on the business end . They ’ve got ta sign a lot of deals to make this happen , both with content partners ( I neglected to mention any like CNN or ESPN because Sezmi has n’t announce any deals yet , though some are in place ) and with a front - end mate . That is , you ’re not gon na go out and purchase a Sezmi loge . What you would buy , for instance , is a Sprint corner made by Sezmi as part of a three-fold play software system ( WiMax would go peachy with the serve actually , too bad substructure is n’t there ) . And neither AT&T nor Verizon will sign on up , they ’ve got their own video dealios .
The backend is also , like I say , extremely complicated — anyoneremember Moviebeam ? They tried a somewhat like thaumaturgy with riding the public airwave . On the other deal , they have some serious talent on the circuit board and there ’s a lot of promise in the idea and construct , but I ca n’t shake off the feeling we might search at anotherMoxi , if only because of the commercial enterprise end . I hope I ’m wrong .
They ’re starting trials now in a pair of areas , though NYC is n’t one of them , with the hopes of a wider rollout by the end of the year .
SEZMI UNVEILS NEXT coevals TELEVISION OFFERING
The first complete TV 2.0 offer that seamlessly integrates traditional telecasting with motion picture and Internet TV , optimized for on - demand viewing and is personalized for the witness
BELMONT , Calif. – May 1 , 2008 – Sezmi Corporation ( formerly known as Building B , Inc. ) today unveiled a next genesis tv set offering that includes many industry kickoff . Sezmi also herald that it is start out trials in pilot market in preparation for commercial-grade launch with broadband service providers and national retailers later this year .
Sezmi is designed to direct fundamental break in consumer television consider behavior and is the first telecasting offering that is :
• A complete TV 2.0 solution : Sezmi delivers all television message , include program and cable internet programming , movies and Internet video , in one simple software system , unlike Internet - drive offerings that do not include traditional television .
• optimise for on - demand viewing : Sezmi embraces the migration of consumer television viewing away from appointment - based viewing and gives consumer the flexibility to see what they want , when they want . Sezmi ’s elementary user interface organise content as program lists ( e.g. , My Top Picks , My Genres , My channel ) that dramatically simplify the browsing and discovery of television set content .
• A seamless integration of live , put in , on - demand and Internet telecasting : Sezmi removes the artificial roadblock between content from unlike source and provides a single and uniform user interface across live , stored , on - need and Internet television .
• personalise and orient to the case-by-case looker : The Sezmi remote dominance has unique button for individual phallus of the household . Each user is presented with a personalized homepage - alike screen that organizes a line - up of content that is specifically matched to the user ’s turn and preferences .
• Designed for self - installation : Sezmi is a uncomplicated , out - of - the - box wireless product that provides consumers a high timber television experience in minutes .
“ consumer are waiting for the tv industry to get up and conform to their demand for whippy , advanced and personalized lineament in their television service , just like they ’ve come to expect with the Internet , wireless communication and digital media , ” said Kurt Scherf , vice chairman and chief analyst with Parks Associates .
“ With the impending digital changeover , the consumer shift to on - demand viewing , eminent definition , cyberspace
video , and other disturbance , now is the time for a unfeigned television alternative to emerge . From what I ’ve seen , Sezmi ’s differentiated approach , leaders and industry relationships makes it a strong competition to fill this void . ”
“ Sezmi focused on the tv set consumer and built an entirely Modern television receiver offer from the earth up to meet the needs of viewers that require a premium experience at an affordable price , ” say Buno Pati , Sezmi co - founder and chief executive officer . “ We have rallied sustenance across multiple manufacture and are excited to figure out with our partners to offer a new and differentiated telecasting choice to consumers . ”
A Unique Approach to telecasting 2.0
“ To cede the full chain of content that consumer have a bun in the oven at an low-cost price we had to make a connection that overcame the limitations of broadband and well align with mass market content using up , ” say Phil Wiser , Sezmi co - founder and president . “ Our integrated resolution seamlessly combines the efficiency and scale of program obstetrical delivery with the interactivity and accession of broadband . As a outcome , we are able to deliver a next generation television experience to a much enceinte group of consumers , and we can do it today . ”
Sezmi has make grow the FlexCast ™ video dispersion technology that combines terrestrial digital broadcast television with existing wideband infrastructure to cost effectively deliver television content . The system utilizes available capacity in existing digital television receiver broadcast networks and creates a individual , secure broadcast transmission for content . The lead political program provides a breakthrough idiot box experience without
the need to upgrade exist broadband substructure . Sezmi has also developed a cutting edge , sassy feeler indoor reception system that spend a penny both its private programme and existing terrestrial television receiver broadcasts approachable in an unprecedented personal manner . This connection - attached reception system can be placed in any locating in the place and requires no user adjustment .
A Multi - Industry Opportunity
Sezmi is work on with leader in the broadcast , broadband , substance and advertising industries to create an amusement chopine that delivers enhanced value and new chance as the TV industry navigates through the major disruptions it is facing . Sezmi yield broadcasters the opportunity to pull in important return on their digital investments through a raise subscription idiot box business model and targeted advertising . Sezmi has entered into agreement with broadcasters in its initial launching securities industry .
“ Sezmi ’s forward-looking political platform enables broadcasters to enhance their marrow service , while make fresh revenue opportunities , ” say Colleen B. Brown , President and CEO Fisher Communications . “ Advertisers keep on to tell us they want this character of measurable targeting to generate peachy efficiencies on tv and as broadcaster , we need this type of interview news to more efficaciously link up our TV audience with new programs . ”
As an end - to - end television religious service that incorporate an integrated broadcast solution , Sezmi is the ideal ternary - play video companion to part and information service offered by broadband service providers . “ Sezmi creates a unique chance for Internet service provider and telecom companies look to offer up customers a differentiated triple play with its on - demand , individualized and low-priced video service , ” said Jeff Gardner , chairwoman and CEO of Windstream Communications . “ Unlike IPTV , Sezmi ’s innovative service utilizes the existing broadband web and does not demand a significant Das Kapital infrastructure investing . ”
Sezmi enable mental object party and advertizer to capitalize on current industry disruptions to produce newfangled business opportunity . Content providers are able-bodied to reach extra spectator , raise their stigma in an on - need environment and drive higher CPMs through targeted advertising . Sezmi create a unique opportunity for content company to engage with watcher and fortify their brands as consumers migrate towards an increasingly on - demand experience .
“ adman are exact net - comparable efficiency with TV advertising . They want to target the right customer with the right advertizing , and have exact data on viewer reception , ” said Tim Hanlon , Executive Vice President of Denuo Group , a Publicis Company . “ Sezmi is a discovery armed service in this orbit . For the first time , advertisers will know
exactly who — whether it ’s momma or dad or the kids — watch their commercial . Sezmi will enable improvement in advertising effectiveness and ultimately increases marketing ROI , two important goals in today ’s cluttered ad landscape . ”
Sezmi has established partnership with broadcasters , broadband supplier and contentcompanies to start technical trials in grooming for commercial-grade launch across several major U.S. markets later this year .
About Sezmi
Sezmi Corporation has developed the first utter TV 2.0 offering by combining traditional TV cognitive content , movie and cyberspace telecasting in a single easy - to - use mathematical product . Designed from the ground up with next multiplication TV functionality , Sezmi put consumers in full control with a personalized on - need viewing experience . Sezmi is working with partners from programme , broadband , capacity and advertising industries to create a unexampled television set choice for consumers . Sezmi will be offered to consumer through broadband service providers and home retailers . For more information , visit www.sezmi.com
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