How Great Data Graphics Tap Into Your Caveman Brain

Your brain is n’t designed to stomach a large intercellular substance of numbers and then just burp out knowledge . It is designed to recognize and recognize patterns , and it ’s been trained to do that over thousands of years . A good data point visualization communicates ideas at once , but designing one can be a complex task — it ’s more than just throwing together colors and shapes .

In this episode ofPBS Off Book , data visualization pioneer Ed Tufte explains how a well - plan graphic can completely modify how we perceive information , and how data should always best fashion . “ esthetics can not rescue failed subject , ” he enunciate . “ There are enormously beautiful visualisation , but that ’s a byproduct of the truth and good of the info . ” Careful information blueprint is paramount to pulling it off . If only all infographics were so fondly crafted . [ PBS Off Book ]

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