The “Prince LouisEffect” is real!
“It sold out immediately – it’s amazing the effect it has on a small brand like us!” Celia Munoz, founder of Spanish clothing brand La Coqueta, tells PEOPLE. “It was a total surprise but really wonderful, and I am very proud.”
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Louis’ traditional look is so popular that Munoz says she has received orders from all over the world.
“America is our second biggest market, so we have had lots of requests from there, but also South Korea, South Africa, Australia. South Korea was surprising and wonderful!” says the mom of five who founded the brand in 2013.
With each outfit involving seven hours of hand-smocking, the founder and creative director of the brand which has stores in Battersea, Hampstead and Notting Hill says it’s no surprise that Louis’ fatherWilliam was photographed in a similar piece when he was little.
“These outfits never go out of fashion, they are so timeless,” explains Munoz. “I think it was a lucky coincidence.”
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Fans of the sweet royal can pre-order the item with an expected delivery of three weeks.
“We are taking quite a lot of pre-orders and we are talking quite big numbers! It’s a glorious moment for traditional kids fashion,” says the Granada-born designer, who has lived in London for many years.
Also in the family portrait were the couple’s two eldest children,Prince GeorgeandPrincess Charlotte. Wearingsmart navy shortsand matchingnavy ribbed long sockswith a striped shirt fromKate’s go-to children’s brand Amaia(also a Spanish label, based in London’s Chelsea) George seemed to be enjoying himself, as he giggled on his grandfather’s knee.
Charlotte wore the same floral dress (which also featured smocking) that she wore to attendTrooping the Colour in Junewith a pair ofblue Mary Jane shoes from Dona Carmen,another Spanish brand.
“I love that they are supporting Spanish brands and the small communities in Spain that we work with and of course the pictures were adorable, so heartwarming to see everyone together smiling, it was so spontaneous and warm,” says Munoz.
source: people.com
