Photo: Skims
Kim Kardashian’s empire is expanding!
The beauty and fashion mogul, 41, announced onTwitterandInstagramthat her ultra-popular brandSKIMSwill be dropping its first swimwear line this Friday, posting a series of photos of herself modeling the new looks in the water and on the shore.
“You’ve asked, we’ve listened 🌊@SKIMSSWIM launches this Friday, March 18 at 9AM PT,” Kardashian captioned the collection of sultry swimwear photos.
Skims
The collection will include 19 mix-and-match styles in seven solid colors, including the brand’s signature skin-toned hues, as well as cobalt and periwinkle.
SKIMS swimwear will also feature “innovative” separates, minimalist bikinis, sporty one-pieces, and everything in between, and will be available in sizes XXS to 4X with prices ranging from $32 to $108.
Kardashian, who has been eager to share the news with her millions of followers, wanted fans to wait until she was truly ready to unveil the full line.
“I even had to stop tagging [Skims], I do want there to be a nice element of surprise for it,” Kardashian toldBusiness of Fashionin a report published on Monday. “I’ve really wanted swim for a really long time.”
Never miss a story — sign up forPEOPLE’s free weekly newsletterto get the biggest news of the week delivered to your inbox every Friday.
The reality star, whose highly anticipated new show,The Kardashians, premieres on Hulu on April 14, told the outlet that she wanted customers to be able to build their own swimwear sets and designed the pieces like “Legos.”
RELATED VIDEO:Kim KardashianThanks SKIMS for Helping Her Avoid ‘Fashion Emergency’ at WSJ. Innovator Awards
In January, SKIMS was valued at a whopping $3.2 billion,PEOPLE confirmedat the time.
Kardashian co-founded SKIMS in 2019. The brandsells shapewear, as well as loungewear, including pajamas and sweatpants. SKIMS has also expanded to include items like sleep robes and turtlenecks, making it the ultimate go-to brand for comfort and style.
“I use shapewear as a solution to my styling needs. I always wanted something that would smooth, and sometimes not necessarily change my shape,” Kardashiantold PEOPLE at the time of launch. “When I wear sheer garments, I used my shapewear to line things like jumpsuits and gowns.”
source: people.com
