Photo: Courtesy Peloton
Peloton has introduced the latest addition to their portfolio of fitness equipment.
Peloton Row — the company’s first ergometer — will add a low-impact, high-intensity cardio workout to Peloton’s lineup.
Peloton Row will cost $3,195 and is available to preorder now. Peloton anticipates deliveries will begin in December.
The ergometer joins the company’s other at-home equipment offerings: Peloton Bike, Peloton Bike+ and Peloton Tread. Like its other offerings, Peloton Row will come with personalized content for members and feature new instructors and classes such as Instructed Row and Row Bootcamp, targeted for both beginners and more advanced rowers.
“We’ve continuously challenged ourselves to create new, differentiated products and experiences for our Members and Peloton Row is the latest example,” said Tom Cortese, Peloton’s Co-Founder and Chief Product Officer in the press release. “I’m proud of the work we’ve done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”
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The fitness company has seen its fair share ofups and downs in the last year. In January, Peloton announced it wouldtemporarily pause productionon its bikes and treadmills due to a “significant reduction” in demand.
In July, Peloton announced that Taiwanese manufacturer Rexon Industrial Corp. wouldassume the primary manufacturing rolefor its bikes and treadmill products, marking the end of Peloton’s own production of its machines. McCarthy called the decision to stop manufacturing its own products “another significant step in simplifying our supply chain and variablizing our cost structure,” referring to it as “a key priority” for the company in astatement. The statement called it a “natural progression” in the company’s evolving strategy.
source: people.com
